Shopping cart optimization can reduce abandonment rates and result in improved sales and profits. Do you know your shopping cart abandonment rate? You might be surprised how many people abandon their shopping carts before they reach check out. If you have been monitoring your analytics you probably already know how alarming these stats can be.
For instance, did you know:
- 78% of online customers said prohibitive costs of shipping discouraged them from online purchases. (Source: E-tailing Group, 2008)
- 75% of people prefer to shop with online retailers that offer free shipping, compared to 61% in 2007. (Source: Forrester Research, 2008)
- 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. (Source: Paypal, comScore, 2008)
A thorough review and optimization of your shopping cart can result in a major increase in your sales.
Besides focusing on shipping policies, which can have an immediate positive impact, our review also includes:
- Review the presentation of your offer and benefits
- How much information you ask for
- Review all product images and their placement
- Do you show additional ways to order?
- Credibility logos, BBB Online, Trust-E, etc.
Re-targeting can also provide a significant increase in your sales. Remember, visitors to your site are your most valued prospects. You don’t want the investment in those customers to disappear. Re-targeting programs can deliver messages to these visitors after they have left your site to surf the Web. Your ads will appear to them as they visit their favorite sites. Conversion rates range from 10 to 20% of the original visitors.
Contact Thrust today for a free review of your shopping cart.