Because of the Internet public relations has changed immensely in the last several years. The consolidation of the "mainstream media" has resulted in major staff reductions and consolidations of the traditional trade journal and newspaper marketplace. In its place there are fewer reporters who also have to blog repeatedly in
addition to their normal job functions. Because of this, getting traditional press is becoming increasing difficult.
Thrust Internet Sales understands the dynamics of the new marketplace. The new world of Internet PR programs is very, very different. Some of the new rules are as follows:
- PR for the online world needs to pass through S.E.O. (Search Engine Optimization) techniques.
- Releases are shorter and more to the point, often times using bullet points
- Headlines for releases have to be better than ever because of the competition
- News releases should have images or photos, logos and if possible, embedded video
- Social Media channels are every bit as important as mainstream media
Thrust Internet Sales can implement complete Internet PR programs on behalf of your company, or assist you in the writing, distribution and follow-up of your own releases. We guarantee that our final release will be different than your first draft.
Even in today's changing market, P.R. is a critical element to an overall eStrategy, because of its credibility factor and ability to go viral in a very short period of time. A well-crafted press release can be a great link builder which ultimately helps your overall organic ranking.
Contact us today to see how we can help you.