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The Thrust eStrategy Blog

The Thrust blog delivers timely and interesting conversation on online marketing and social media programs. Sign up here for free.

The Biggest Myth about Your Google Ranking

Rob Newton - Monday, May 17, 2010
I've had a lot of clients, colleagues and friends ask me "How do I get a better website ranking?"

The hard cold fact is, your website doesn't get a Google ranking. Your home page (and other pages on your site) receives the ranking.

Pages are ranked, websites aren't.

Once you understand this reality, it makes your own search engine optimization a lot easier.

Each page of your site should be fully optimized for the search terms you're trying to rank for. Treat each page like a homepage and you're sure to go further.

Building credible links into your specific pages is the single most effective way to improve page ranking.

But it goes beyond that. You should have a list of specific keywords that you want to rank for, and attack each page accordingly. Use one keyword, or small sets of keywords on each specific page. The idea is to have a lot of your pages within your website rank organically for the keywords that are most important to you.

That's it for today. If you learn this one concept, your S.E.O. efforts will be headed in the right direction, and you won't be as frustrated by trying to stuff a whole closet full of keywords on your homepage and hope your "website" gets a good ranking.

If you would like help with your eStrategy, contact Thrust Internet today. We help growing companies with their online marketing and social media programs.

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