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5 Tips on Controlling Web Site Abandonment Issues

John Peretz - Saturday, March 24, 2012
Web site abandonment issues deserve your constant attention. Your web site bounce rate measures the number of visitors that came to your site and left without clicking on anything. When a visitor comes to your web site you only have a few seconds to make a good first impression. That's all it takes for most visitorssite abandonment issues to decide whether to stay or to go. Web analytics expert, Avinash Kaushik, describes a bounce as, I came, I puked, I left.

Let's take a look at 5 tips to address web site abandonment issues.

  1. Great Design - A professional layout and impressive graphics are critical to making a great first impression on your website. A cheap look just doesn't cut it.
  2. Relevant Content - Visitors come to your site looking to find an answer to a problem or buy a product that meets a need. Make sure your content is relevant and remarkable.
  3. Clear Navigation - Make your navigation clear, simple and well organized. Eliminate guess work and get the visitor where they need to go quickly and easily.
  4. Avoid Distractions - Ditch the pop-ups, limit your ads, and forget the auto play music.
  5. Balance Your Content - Balance your content and images and consider short informative videos. Nobody is going to read 400 or 500 words in small type with no images, but they might love a well made 2 to 3 minute video. comScore just reported that 84.8% of the total U.S. Internet audience viewed online video in the month of March. Users love good video content.
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