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The 10 Best Web Design Best Practices

John Peretz - Saturday, March 24, 2012

We were having a discussion recently web design best practiceswith a colleague who is a writer. She asked what were the latest web design best practices. Here's our top of web design best practices.

  1. Start with a thorough keyword analysis. Google ranks pages, not web sites. You should have a list of 300-1,000 keywords that you want to rank for. You want to have keywords that you can actually rank for, so using wide, generic terms doesn't make sense. A tool like Wordtracker can help you select keywords and determine a competitive index, which can help you find high-volume, low competition words.
  2. Study the competition. Review your competitor's functionality, keywords they're trying to target, and site structure. Then, set out to make your site significantly better.
  3. Make sure you can blog. Adding a blog to your site helps you add new content, and if you blog to rank for keywords, can be a huge asset. Blog 3-5 times a week. If you need help with blogging, hire a blogger.
  4. Make sure your site is properly structured. Use the right page titles and don't try using too many keywords on one page. You're better off having more pages with highly optimized keywords.
  5. Start a link-building campaign. This is one of the key items to high page rankings. Aim to have several high asset links coming to your site. It's hard work and requires remarkable content, but it's worth it.
  6. Limit the Flash. In the early days of web site design, Flash ruled. But in today's search environment, actual words are far more important because Google can't read (or rank) Flash.
  7. Utilize social media. Add Facebook, LinkedIn and Twitter linking icons, and start a social media program. Thrust Internet can help you start a social media plan if you need help.
  8. Build a scaleable site with a Content Management System. Use specialized landing pages for PPC campaigns and special campaigns. A Content Management System allows you to edit content from any computer without having to pay expensive IT people.
  9. Add new content on a regular basis. Search engines like fresh, relevant content. With a good CMS based site you can easily add new content on a regular basis. Larger sites generally outperform smaller sites.
  10. Make sure your url is registered for more than one year. This is another key element. Make sure your domain registration is not set to expire in less than one year, as some search engines will penalize you for this.

Please feel free to add your thoughts to this. If you would like help with your web site, please contact Thrust Internet. We help growing companies with their online marketing and social media programs.

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