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The Thrust eStrategy Blog

The Thrust blog delivers timely and interesting conversation on online marketing and social media programs. Sign up here for free.

The Importance of a Monitoring Service in an eStrategy

John Peretz - Wednesday, March 02, 2011

Yesterday, we met with a company that introduced a new consumer product to the market earlier in the year. It is a line extension for a brand that you would recognize. They indicated a need to finally jump into social media.

Our research leading up to the meeting indicated that this was long overdue.

While doing an online review, it was evident that they had missed countless opportunities to engage in the blogging community with people that posted questions about what the new product line was all about. On the first three pages of Google alone, there were at least seven instances of search results that left viewers wondering what the new product line was all about, and people wanting to know what the difference was between their new product and other competitive offerings. 

This experience underscores the importance of an effective monitoring service. Monitoring services help you identify opportunities in the online world when your name, brand name or other keywords are mentioned.

Monitoring services constantly search the web for your selected keywords and phrases, and send you alerts so you can respond in a timely fashion.

If you're not using a monitoring service, you're missing out on a crucial way to answer simple questions or respond to someone who has had a negative (or positive) experience with your product or service.

If you'd like a list of monitoring services, please contact us today. There are solutions that can fit any budget. Some are even free. Monitoring should be part of any eStrategy.

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