Ten years ago, companies found potential consumers through trade shows, print advertising and other traditional outbound marketing channels. Today, people start their purchasing process online, usually in search engines. That means you need to make sure customers looking for the products and services you provide find your site in search engines.
Contrary to what some people believe, there are no magic tricks when it comes to S.E.O. You must take care of some technical things, but that's really the easy part. The real work comes in creating relevant content that can be optimized for targeted keywords and you need to have a lot of it.
The other real work comes in building your credibility and authority with Google by establishing a large number of quality inbound links. And, you need to monitor your rankings and the rankings of your competition on a regular basis.
Thrust provides a complete system to manage your three most valuable assets: your keywords, links and pages.
We start by analyzing your site and establishing a plan to first correct any technical “on-page” SEO issues.
Then we develop a plan to produce optimized content that will target at least 300 key words that we will develop with you.
Finally, we develop an inbound link campaign and analyze the results of our effort.
Then we do it all over again because SEO is a dynamic process. We must continue to test and monitor and tweak and create even more content, a task that is almost impossible to accomplish without the kinds of tools that we will make available to you.
Other than the sheer volume of potential visitors that can result from search engines, there is one other major consideration. People searching Google are looking for something. They have a specific goal. If it happens to be related to your business, you want to be found.
Contact Thrust today for a free evaluation of your site or share your thoughts with us.